Post by account_disabled on Jan 9, 2024 15:26:58 GMT 10
often an excellent solution from an SEO point of view , taking the necessary precautions. First, make sure the redirect is permanent (and not temporary). Secondly, avoid excessively long chains of redirects , which can cause problems both for users (if too many redirects slow down page loading) and for search engines (stay under 5 redirects, beyond that the engine starts to fade). In other words, don't set up a 301 from page A to page B if you already know that page B will expire soon and will need to be replaced by page C (and maybe then by page D): i
f anything, do a 302 (temporary). Remember that, according to Phone Number List John Mueller, a redirect should be set to a page that can be seen as “a clear replacement” for the previous one. Otherwise it's "like it's a 404 that you're trying to redirect, and in that case Google might treat it with a soft 404. " In other words, Google is telling us to only do 301s between very similar pages, where the landing page is relevant and useful to the user. Otherwise the risk is that the redirect will be ignored ( link juice transfer included) and treated as a soft 404. If you have an e-commerce and you think of doing a 301 from a product sheet to a sub-category, a good idea could be to dynamically generate a message that tells the user that the product is no longer available, but that in that The page where it was redirected contains very similar articles. Eliminate them with a 404 Having a site with too many 404 pages is not good. Google's Search Console itself suggests we fix these errors, and many SEOs fear that an excess of 404s on a site doesn't please search engines .
some cases, to the 404 pages to see if they still exist (perhaps it thinks there was a problem with the server that returned that code). Yet both Matt Cutts and John Mueller have often recommended using a 404 to handle expired content if you can't replace it with a 301. In the Google for Jobs developer guidelines, the 404 and 410 status codes are recommended for removing expired content. contents. However, before putting a page in 404, think carefully. Maybe he got some good external links . Maybe it is linked on a social network: the user clicks on it, finds a page not found and in 99% of cases leaves your site immediately. Lose a potential user/customer, the brand experience suffers. If you really want to go this route, create custom 404 pages .
f anything, do a 302 (temporary). Remember that, according to Phone Number List John Mueller, a redirect should be set to a page that can be seen as “a clear replacement” for the previous one. Otherwise it's "like it's a 404 that you're trying to redirect, and in that case Google might treat it with a soft 404. " In other words, Google is telling us to only do 301s between very similar pages, where the landing page is relevant and useful to the user. Otherwise the risk is that the redirect will be ignored ( link juice transfer included) and treated as a soft 404. If you have an e-commerce and you think of doing a 301 from a product sheet to a sub-category, a good idea could be to dynamically generate a message that tells the user that the product is no longer available, but that in that The page where it was redirected contains very similar articles. Eliminate them with a 404 Having a site with too many 404 pages is not good. Google's Search Console itself suggests we fix these errors, and many SEOs fear that an excess of 404s on a site doesn't please search engines .
some cases, to the 404 pages to see if they still exist (perhaps it thinks there was a problem with the server that returned that code). Yet both Matt Cutts and John Mueller have often recommended using a 404 to handle expired content if you can't replace it with a 301. In the Google for Jobs developer guidelines, the 404 and 410 status codes are recommended for removing expired content. contents. However, before putting a page in 404, think carefully. Maybe he got some good external links . Maybe it is linked on a social network: the user clicks on it, finds a page not found and in 99% of cases leaves your site immediately. Lose a potential user/customer, the brand experience suffers. If you really want to go this route, create custom 404 pages .